Jolly good!

[Weir]

Since 1988, based on the health and welfare of people, animals and the earth. What else would we base our decisions on?
You might get this, when adding a rumble to a swell
Sitting on top with the devil by my side
I’ll make room for the tatto’d fish
I guess even Americans have the blues


1 from 1 kingdom

[Fennick]

Since 1988, based on the health and welfare of people, animals and the earth. What else would we base our decisions on?
(This clue indicates the company Hidden Valley, thus, the Valley)

You might get this, when adding a rumble to a swell
(Rumble Swell is a record company, thus indicating Flamevein)

Sitting on top with the devil by my side
(these are rearranged song lyrics on the album Flamevein)

I’ll make room for the tatto’d fish
(The band Demian has a song called Tatto'd fish, thus indicating Demian)

I guess even Americans have the blues
(The album Flamevein has a song called Glass no Blues on it)

Blocking Flamevein for the Valley

[Weir]

incorrect

Since 1988, based on the health and welfare of people, animals and the earth.  What else would we base our decisions on?
http://www.organicvalley.coop/about-us/o...r-history/
from the company organic valley's website -clue for VALLEY

You might get this, when adding a rumble to a swell
http://www.nordicnames.de/wiki/%C3%9E%C3%B3runnr
when googling the name THORUNN it tells that it is a form of Þórunnr which is a combination of ÞOR (thunder=rumble) and UNN(wave=swell)


Sitting on top with the devil by my side
I’ll make room for the tatto’d fish
I guess even Americans have the blues
http://webcache.googleusercontent.com/se...nband.net/+&cd=20&hl=en&ct=clnk&gl=us
the
the band DEMIAN has information on above page His first CD “Devil By My Side”  and the second one “Tattoo’d Fish” both reaching the top of the American Blues Charts

[Kyra]

Unsuccessful

The clue for Thorunn was a bit too vague. Given that the name was broken apart, and in addition used synonyms, I think it was just too far of a stretch to go from the clue to the name.